Millennial Financial Advisors Eye Wealth Transfer to Millennial Investors
I’m an activist and a financial advisor. That’s not traditional, but it’s typical for us millennials.
The millennial generation (born between 1980 and 2000) is the largest generation in America and is about to receive one of the largest transfers of wealth in modern history. A projected $30 trillion in financial and non-financial assets will pass from Baby Boomers to their heirs in North America alone. Soon, if not already, the millennials will become everyone’s target market. Our perspective is quite different than that of our parents or grandparents. We inherited a messy earth and want to fix it. We also believe we can.
Our generation grew up in a world of political instability and compounding environmental issues. Post-9/11, we witnessed controversial wars in Afghanistan and Iraq, the Arab Spring, the financial crisis, unmanageable student loans, the BP oil spill, the Enron scandal, and Katrina. We Occupied Wall Street.
We also saw the birth of Facebook and Tesla. We were exposed to rapidly changing new technologies and global information, news, and social media. Our world has become smaller and our awareness of social and environment issues is pervasive. We are a generation with an entrepreneurial soul. With confidence, not only do we look to the opinions of establishment-dubbed experts, but also we have expanded our circle of influence to include education from countless sources, self-taught thought leaders, and reviewers.
This shapes our attitude towards traditional markets, institutions, and the ways to live a fulfilling life. For millennials, “doing good” means having an awareness of the effects of the products we use, the news we read, the jobs we take, and the investments we make.
The financial advisory landscape also is changing. The rise of robo-advisors and online alternatives has disrupted the competitive landscape. Defining a compelling value proposition is a priority. Holistic financial planning, rather than stock picking and trading, is imperative.






