Everything For Everyone: Impact Investing Is The Present
Investment can usually sound like a dry topic, at least to laypeople like this writer, who has no formal background in economics. The operative word here is “formal” — as someone who had graduated college right into the Great Recession, economics has not been hard to come by. Neither is the world of socially-responsible business, which still forms a small sliver of the larger corporate world, focused for the most part on the Bottom Line. The truth is that there are three bottom lines, as the B Corporation movement attests: to profit, people, and planet.
On April 7, New America NYC hosted a panel discussion, “On the Frontier: Profits, Purpose, and the Future of Impact Investing,” that explored those bottom lines. But what exactly is impact investing? The host, New America’s Program on Profits and Purpose director Georgia Keohane, parried with co-panelists Robynn Steffen, Liz Luckett, and Michael Faye, who are respectively senior manager of impact investments at the Omidyar Network (which has been hosting New America events at the Civic Hall), president of the Social Entrepreneurs Fund, and serial entrepreneur (and token Y-chromosome), to find out.
“Much of our work is focusing on people who are making between two and eight dollars a day,” Steffen, who has worked for the White House Office of Science and Technology Policy, said. “These are people who are, on the one hand, at risk of slipping back into extreme poverty, but on the other hand they are also aspiring to be part of the middle class, and they have enough disposable income that they can actually spend money on the products and services that would improve their own lives.” Steffen added that this population “has a collective purchasing power of $3 trillion, so this is a pretty significant market.” Whereas this market has not been traditionally served, that is changing, as evidenced by efforts to provide off-grid electricity and micro-payments, among many other projects.







