Impact Investments: Why Short-sightedness Scuttles Opportunity
As Ron Cordes tracked his investments in the months following the 2007-2008 global financial crisis, fully expecting to suffer losses, he noticed something unusual. One of the best-performing parts of his portfolio was the 20% he had hesitantly put into something called “social enterprise investments.”
The 20% consisted of microfinance, agricultural cooperatives and small business loans around the world, most of it in the global south in countries that he joked he “could neither pronounce, spell, nor find on a map.”
Yet somehow, said Cordes, all of these underlying borrowers and entrepreneurs had not ‘gotten the memo.’ “They didn’t know that AIG had fallen, that Lehman Brothers had fallen, that Merrill Lynch had been sold, that the world had kind of cratered financially.” Despite the West’s economic disaster, these borrowers had gone on building their businesses and paying back their loans, he said. For Cordes, this was a key moment in which he realized that impact investing — a term not even coined yet — could really work.
A 30-plus-year veteran of the financial services industry, Cordes and his wife Marty started the Cordes Foundation in 2006. The foundation focuses on alleviating global poverty and empowering women and girls to participate in community development. He is also the co-founder and executive co-chairman of AssetMark, a provider of asset management solutions to independent financial advisors.
Cordes’s leadership in social entrepreneurship and impact investing has been highlighted in prominent news media and he shared some personal and professional reflections at the recent Wharton Social Impact Conference.
Saving Our Own Children
Quoting Mark Twain, Cordes said that “the two most important days of your life are the day you’re born, and the day you find out why.” He said the day he “found out why” was November 4, 2008 when he visited a small village in Uganda that had benefited from one of his microfinance investments.
He described how he and a group of businesspeople found themselves “totally off the beaten track” in a jeep going down a ravine, three hours from the last road they had been on. They came to a small village in Buyobo, Uganda, where about a dozen women were “excited” to see them and showed them the businesses they had created with their microloans.






