Global business advisory firm FTI Consulting says in a new report key messages, which could spur higher African economic growth rates, are not reaching the global business community.

The FTI Consulting research conclusions were reached following a survey of 1,564 global institutional investors, global business leaders and sub-Saharan Africa business leaders.

Commenting on the research, Mark Malloch-Brown, EMEA Chairman of FTI Consulting said, “Africa has the potential to be a destination of choice for institutional investors given its abundant natural resources, eco-tourism potential and favourable demographics. Many African countries are already capitalising on their various assets and are identified as high growth areas by many investors. However, it is crucial to sustained economic growth that key African messages are constantly heard, expanded and understood. Our research shows there is still some work to be done in this regard.”