“The only thing dark about Africa is our ignorance of it.” – George Kimble
The 29th September till 1st October 2014 are going to be three very exciting days! Why? Because we are putting on a market-leading workshop in London aimed at African business professionals to enable them to become cross-cultural trainers.
Essentially, our goal is to spread the word about the importance of cross-cultural understanding as a building block for doing business across the African continent.
The reason for this new initiative is quite simple. Let’s face it, the intercultural world has largely concentrated on cultural differences in Europe, the Americas and the Asia-Pacific region. For a long time, the African continent was left out or oversimplified. This is why we are dedicated to upskilling African business professionals to become intercultural trainers and consultants.
Tapping into African Potential
If you are not yet convinced as to why you should be investing in Africa, here is another look at the facts…the African continent is the second largest on our planet. It can fit all of the US, Europe, India and China. Over 900 million people populate the 53 countries and it is the home of over 2,000 languages and dialects. In addition, the middle class is growing steadily. In addition, most Fortune 500 companies have a presence on the continent and it is only a matter of time until others follow suit. Its links to Europe, low inflation rates and stabilising economy across the continent is proving attractive to foreign investments. If you need more reasons, check out Euvin Naidoo TED talk on ‘Why Invest in Africa’ (2007).